Powder7 · Platform
Platform rearchitecture
Technical product strategy and a platform rearchitecture that drove 5x efficiency in order fulfillment and a significant decrease in order refunds.
Case studies
A mix of developer-platform launches, AI and MCP work, pricing and platform strategy, eCommerce, and products I've helped shape from 0 to 1.
Symmetry Software · Product Org
Product org & modernization strategy
Product org strategy for product principals — ICP alignment and a product modernization strategy, ahead of the company's acquisition by Gusto.
Audacious AI Friends · Distribution
Audacious AF distribution strategy
Distribution and growth strategy for Audacious AI Friends (Audacious AF), the NYC community for women AI builders I co-founded.
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Webflow · Distribution
One-Click Deploy distribution strategy
Go-to-market and distribution strategy for Webflow Cloud's One-Click Deploy — turning a GitHub repo into a live full-stack app in a single action.
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Webflow · AI / Platform
Webflow MCP
Product strategy for Webflow's Model Context Protocol server, letting AI agents build and manage sites directly through the Webflow API.
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Render · Pricing
Bandwidth repricing strategy
Led the pricing strategy behind Render's move to lower, usage-based bandwidth pricing across the developer platform.
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Slack · Design Systems
Platform design systems
Scalable platform systems like Slack's Block Kit that keep teams fast and consistent.
Slack · Product Usability
Product usability
Turning friction into flow with research-backed UX at Slack.
eCommerce · UX
eCommerce user experience
Conversion-focused shopping experiences at scale.
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First Home Investor · Course
First Home Investor
Course design for a social-first program that teaches everyday people how to buy and invest in their first home.
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RentalPropertyCalc · Product
RentalPropertyCalc
An investment-property calculator and analysis tool that helps buyers underwrite a rental deal in minutes.
Run It Out · Social Impact
Social impact + pro bono
Mission-driven work, like the Run It Out campaign.
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Brand · Content Strategy
Product branding & content strategy
Voice, story, and positioning that resonate.
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Pepper Works · Advisory
Product-market fit consulting
Ongoing PMF and product strategy for pre-seed founders and investors, on an hourly basis — whenever you need a second brain.
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